In 2012, Scott Enterprises purchased the local ski resort, Peak 'N Peek. This has been a family weekend getway for those in Erie County for years. Upon purchasing the resort, the Scotts were looking to rebrand the resort as a upscale destination loaction for the whole Tri-State area.
As an intern in the Scott Enterprise's Marketing Department, I dealt with a lot of advertising for Peek'n Peak. When the group was seeking to rebrand the resort, I proposed a fresh logo that hoped to establish Peek'n Peak as a expensive destination resort. The Scotts were very impress with simplicity in the changes, and enjoyed how the new mark elevated the class of the brand.